Actors in London are some of the hardest-working people I know—hustling multiple jobs, jumping from gig to gig, and still trying to keep their craft sharp. So trust me when I say: paying for a self-tape should never be your default. It should be your strategy.

Build a solid setup at home. Tape those one-liners and commercials yourself. Save your budget for the big moments—the casting that could shift your career, the Netflix pilot, the role that demands more. And when you do pay? Demand quality. You’re not just booking a studio; you’re booking a partner in your success.